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"Government is not a solution to our problem[s],
government is the problem." -- Ronald Reagan


It's Time to Worry about Global COOLING

"...an utterly corrupt new religion called environmentalism..."
If the history of this planet's climate over millions of years is any guide, we are about to enter a new ice age.

CAIR spokesman Ibrahim Hooper indicated in a 1993 interview with the Minneapolis Star Tribune that he wants to see the United States become a Muslim country.
America's Growing Divide
By Arthur Bruzzone (09/01/03)

As the polarization of America widens, emotional appeal has replaced rational debate. Compromise is hardly possible on key questions. Truth is lost; facts are indiscernible. There's a poll available for any political position, or at least a convenient interpretation.

The trauma of the Florida presidential vote count continues. Hardcore democrat voters still refuse to refer to G. W. Bush as the President. As Al Hunt recently pointed out, "some prominent politicians outside of Washington literally turn off the television set when the president appears."

Now, politics is less about persuasion than turning out the base. Bush Presidential advisor Karl Rove proved that in the last election cycle. True, thirty-second commercials were used effectively to attack democrat candidates for Congress. But the key to republican mid-term election success was effective ground operations. Turning out the base the old fashion way - one voter at a time through direct contact. The media, or air war, was secondary -- emotionally packed to play on the polarized voters' emotions.

There's a natural parallel in business. A political campaign is like product or service marketing. Both use statistical research, media advertising, direct marketing and of course, "branding." In the world of marketing, a healthy debate ensues over the power of persuasion. Joe Cappo, now a senior vice president of Crain Communications (which publishes Advertising Age,) believes the thirty- second commercial has lost its effectiveness. The consumer is harder to reach. The ad is too disconnected from the primary mission of advertising, namely, to sell. Direct marketing is less sexy, but more necessary now in the segmentation of the consumer.

Karl Rove and every currently successful political campaign manager recognize this. Thirty second political ads are now not intended to educate. They're less persuasive; they're emotional triggers now. Whether political debates in Congress or political ads, the intent is the same: to play on emotions. It's the result of an emotionally charged and polarized America -- left coast and right coast, Urban and rural, the red states and blue states. A call to arms, not a call to evaluate. The Right had Bill Clinton, now the Left have George Bush.

This year's political main event captures it all. The California recall is a culminating political nightmare. Sixty days long, a sprint, a dozen main candidates, and hastily organized debates. This is the country's largest state, with junk bond ratings and in a deep economic slowdown (except in the L.A. Basin.) The outcome will be decided by emotion not logic, facts, or policies. Stripped of any time to layout plans and positions, it will be sensational. Like the difference between the thoughtful articles of weekly news magazines, and the staccato scandalism of supermarket checkout counter rags, this year's main attraction is more entertainment than political. More a popularity contest than an election. Emotions will decide the Governor of the country's largest state.

Emotions will may also decide the next presidential election. Such is the case with a nation in turmoil, and polarized. Civil strife is the next stage of national polarization, not necessarily consequent. The divide between the left and right is not state-based. There will be no succession from the Union, no civil war, as we've known it. We are, however, far from in remission. The worst is ahead. The absurdity and confusion of the California recall previews of what's to come.

Usually it is a catastrophe that sobers up the nation and subsides the polarization. We know now 9-1-1 was not enough. That in itself shows how deep run's America's divide.


(Printer friendly version)   Email: Arthur Bruzzone

Arthur Bruzzone is a well known San Francisco Bay Area political media commentator, an award- winning public affairs TV producer, talk show host, and served four years as Chairman of the San Francisco Republican Party. He has written over 150 political articles for national and regional media, and has appeared or commented on political issues for American, European, and Asian television and radio networks. Art Bruzzone has been published in local, state, and national journals including the Wall Street Journal. He's been a regular online columnist at AmericanDaily.com, previously featured columnist at Townhall.com and other gateway sites. He is editor of Counterviews.com. Media Appearances include guest or commentator on major national network news programs, CNN, CNN Headline News, CNN-TV, BBC-TV, French TV, local affiliated and independent TV Stations. He served as talk show host for KSFO-AM, San Francisco. He's been a Panelist or guest covering national, state-local, and environmental issues. Bruzzone has been quoted in the NY Times, LA Times, the Wall Street Journal and USA Today and on urban policy, international politics, and urban environmentalism Bruzzone is a former Peace Corps Volunteer and owner an investment real estate company, Bruzzone Strategic Investments. He holds a MBA from Golden Gate University, and a MA in Philosophy from CUA, Washington, DC. He has served as State Commissioner on the Bay Conservation and Development Commission, Chair of San Francisco Republican Party, and Vice Chair of the Count Chairs Association of the California Republican Party. To unwind, Bruzzone, engages in long distance in-line speed skating, open water ocean rowing, writing poetry and microstories, and viewing weekly Nascar Nextel Cup Races, among others.. He and his program would be impossible without a community of enlightened and patient friends, and family.
Send Feedback To Arthur Bruzzone    Site: http://www.rightturns.com


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