Trading card of Kristi Noem on a carousel horse with awkward real horse legs, towing a butter Mount Rushmore at a chaotic fairground.

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Kristi Noem's $20,000 Horse Ad Debacle

Published March 25, 2026

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South Dakota governor Kristi Noem's $20,000 expenditure on horses for a failed campaign advert led to her being let go. The costly decision raised eyebrows.

The Real Story

Governor Kristi Noem of South Dakota spent $20,000 on horses for a promotional advertisement. The costly and peculiar decision ultimately contributed to her being fired. Details of the ad, which included a depiction of Mount Rushmore, have drawn public and media scrutiny, highlighting the peculiar priorities in political spending.

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