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Kristi Noem's $20,000 Horse Ad Debacle
Published March 25, 2026
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South Dakota governor Kristi Noem's $20,000 expenditure on horses for a failed campaign advert led to her being let go. The costly decision raised eyebrows.
The Real Story
Governor Kristi Noem of South Dakota spent $20,000 on horses for a promotional advertisement. The costly and peculiar decision ultimately contributed to her being fired. Details of the ad, which included a depiction of Mount Rushmore, have drawn public and media scrutiny, highlighting the peculiar priorities in political spending.
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