A Garbage Pail Kids style caricature of Cracker Barrel CEO with a head shaped like a cracker, holding an exploded barrel with logos and Trump head inside, surrounded by mini customers and burst cracker pieces.

Crackdown Cracker Julie

Cracker Barrel CEO Resignation Follows Logo Fiasco

Published July 29, 2026

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Julie Masino, CEO of Cracker Barrel, steps down following a highly publicized logo debacle that attracted even Trump's attention. The change in logo marked a turbulent period in the CEO’s tenure.

The Real Story

Julie Masino, CEO of Cracker Barrel, will be stepping down amidst criticisms following the controversy over a company logo change that gained national attention, including remarks from Donald Trump. The logo change marked a difficult period for the company, though customer loyalty remains strong. Masino's resignation highlights the ongoing challenges companies face in public perception and branding.

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